What's On

Cafe & Restaurant Update at The Boulevard

In line with the latest government announcement a few things have temporarily changed, as always our priority is the safety of customers and staff. We appreciate your understanding on the following measures : All cafes and restaurants indoor and outdoor seating areas are now closed, but don’t worry you can still takeaway. BB’s, Costa and […]

Autumn Colouring Competition with Toytown

Channel your design skills with Toytown for your chance to win this Autumn. We are running two colouring competitions to celebrate the new season, so get your colouring pencils at the ready, and choose which of the following fabulous giveaways you would like to enter. Top Model Design Competition Download the TopModel template here and […]

Bright eyed & bushy tailed this Autumn at The Boulevard

Autumn has arrived at The Boulevard shop safe this season and enjoy up to 70% off RRP Falling leaves, cosy layers and pumpkin spiced lattes are what we are living for this month. With a host of activities including: Molton Brown Pop Up Shop Opening Student Night Fri 4th October Panoramic Wheel Special Spooktacular Guests […]


Here’s our easy and deliciously light lemon shortbread recipe Bake on a Denby baking tray and perfect to enjoy with a cup of tea in a stylish Denby mug. Method 1.Preheat your oven to 130/150C/Gas Mark 2 and grease your baking tray. 2.Put the butter into a bowl and beat with a wooden spoon until […]

Welcome Back, Store Opening Hours

Autumns has arrived at The Boulevard, stores are open and getting back to the new ‘normal’. In line with Government guidelines facemasks are mandatory at the centre. We appreciate you wearing a face covering in all stores. If you don’t have one, don’t worry, there are mask vending machines at each entrance to the centre. […]

Molton Brown has arrived

Where there’s soap there’s hope We are delighted to announce that the new luxurious Molton Brown store at The Boulevard is now open. With up to 60% off RRP there’s no better time to treat yourself. Pop in store and meet

Hello Joules

Bringing you news that will brighten your day… *Drumroll* Joules Outlet is now open at The Boulevard. With up to 70% off original RRP there are hundreds of bargains to be had. Pop in and come and say ‘hello!’ – we can’t wait to meet some new faces!  

Join adidas Creators Club and get rewarded

Join adidas creators club and start earning as you spend How it works is simple – just scan the QR code below on your mobile phone, and create your account before visiting the store. You will receive rewards for creating an account, completing your profile, making a purchase and writing a product review. Creators Club members […]

The Boulevard’s One Day Offers Card

Welcome to The Boulevard’s One Day Offers Card, where you can take advantage of exclusive discounts during your visit today. Why not enjoy even more offers and events and much more! Stay up to date via our newsletter and social media Terms & Conditions Your B Exclusive Card will be valid until the expiry date […]

Register to claim your 1 day B-EXCLUSIVE card
To claim your digital B Exclusive card, please submit your details below.
Including your activation date, simply choose the date you plan to visit
and enjoy even more for your money at The Boulevard.
Your Birthday
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T&Cs apply. Not to be used in conjunction with any other offers. Please visit here for details.